Content Writing Agreement Template

A free content writing agreement template for writers, copywriters, and agencies: deliverable word counts, research and sourcing standards, revision limits, byline and ghostwriting terms, AI disclosure, and copyright that transfers on payment. Download in PDF or Word.

Last updated: August 5, 2026

What Is a Content Writing Agreement?

A content writing agreement is the contract between a client and a writer producing articles, blog posts, landing page copy, newsletters, white papers, or scripts. It defines the volume and format of the work, the brief and research standards the writer must meet, how many revision rounds are included, and who is credited. It also settles the two questions that generic freelance agreements handle badly for written work: whether the piece carries a byline or is ghostwritten, and when the copyright actually moves to the client.

Written content now carries an additional layer of risk. Clients want assurance that a draft is original rather than assembled from other sites, that any use of generative tools is disclosed and edited by a human, and that factual claims are sourced. Writers, in turn, need protection against unlimited revisions, indefinitely delayed feedback, and clients who publish a draft before paying for it. A short, specific agreement covering word counts, sourcing, disclosure, and payment triggers resolves nearly all of that in advance.

When to Use This Template

  • You are commissioning articles, blog posts, web copy, newsletters, or long-form content
  • Word counts, formats, and monthly volumes need to be defined rather than assumed
  • The work will be ghostwritten or published under someone else name and needs a byline term
  • Originality, sourcing, and disclosure of generative AI use need to be committed in writing
  • Revision rounds and feedback deadlines need limits before edits become open-ended
  • The client will republish or repurpose the content and needs clear ownership on payment

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Full text of the template. Fields in [BRACKETS] are placeholders you fill in.

Content Writing Agreement

  1. 1. 1. Parties and Engagement

    This Content Writing Agreement (the "Agreement") is entered into on [EFFECTIVE DATE] between [WRITER NAME], located at [WRITER ADDRESS] (the "Writer"), and [CLIENT NAME], a [ENTITY TYPE] located at [CLIENT ADDRESS] (the "Client"). The Writer will produce written content for the Client as described in Section 2. The Writer is an independent contractor, sets their own hours and working methods, may write for other clients, is responsible for their own taxes and equipment, and receives no employee benefits. The contacts for briefs, drafts, and invoices are [WRITER EMAIL] and [CLIENT EDITOR CONTACT AND EMAIL], and the Client will name one editor authorized to give feedback and approve drafts.

  2. 2. 2. Deliverables, Volume, and Format

    The Writer will deliver [DELIVERABLE DESCRIPTION, e.g., four blog articles of 1,200 to 1,500 words per month] in [DELIVERY FORMAT, e.g., a shared document with headings, internal link suggestions, and a proposed meta description]. Each piece will be written to a brief supplied or approved in advance covering the topic, audience, angle, target keyword where applicable, required sources, and any mandatory inclusions. Word counts are targets with a tolerance of [WORD COUNT TOLERANCE, e.g., 10 percent] unless the brief states a hard limit. Excluded unless separately agreed: original research or interviews, image sourcing, publishing into the content management system, design or formatting work, translation, and promotion. Interviews required for a piece are billed at [INTERVIEW RATE] and scheduled by the Client.

  3. 3. 3. Briefs, Research, and Sourcing Standards

    The Client will supply each brief at least [BRIEF LEAD TIME, e.g., five business days] before the draft is due, together with any product information, style guide, tone of voice guidance, terminology preferences, and access to subject matter experts required. The Writer will conduct reasonable research, will attribute factual claims to identifiable sources, and will include links or citations where the brief requires them. The Writer will not fabricate statistics, quotations, case studies, testimonials, or expert commentary. Where a claim cannot be substantiated, the Writer will flag it rather than publish it. The Client is responsible for verifying product, pricing, legal, medical, financial, and other regulated claims before publication and for any professional review its industry requires.

  4. 4. 4. Originality, Plagiarism, and Use of Generative AI

    The Writer warrants that all content delivered will be original work created for the Client, that it has not been previously published or sold to another client, and that it does not copy or closely paraphrase the work of any third party beyond fair quotation with attribution. The Writer will run each piece through a plagiarism check where the Client requires one and will supply the report on request. The use of generative artificial intelligence tools is permitted only as stated here: [AI POLICY, e.g., permitted for research and outlining, with all published prose written and verified by a human; or not permitted]. Where such tools are used within the permitted policy, the Writer remains fully responsible for accuracy, originality, and compliance with this section, and will disclose the nature of that use to the Client on request. Delivery of content that breaches this section is a material breach.

  5. 5. 5. Revisions, Feedback, and Acceptance

    The fee includes [NUMBER] round(s) of revisions per piece, where a round means one consolidated set of written comments from the Client delivered in a single document. The Client will provide feedback within [FEEDBACK WINDOW, e.g., five business days] of delivery. A piece is accepted when the Client approves it in writing, when it is published, or when the feedback window passes without written comments. Revisions must relate to the approved brief; a change of topic, angle, audience, or target keyword after the draft is delivered is new work billed at [REWRITE RATE]. If the Client does not provide feedback within [FEEDBACK LAPSE PERIOD, e.g., 15 days], the piece is deemed accepted and invoiceable, and later revision requests are billed at the revision rate.

  6. 6. 6. Fees and Payment

    The Client will pay [FEE STRUCTURE, e.g., a per-piece rate of a stated amount, a per-word rate, or a monthly retainer for the agreed volume]. Invoices are submitted [INVOICE FREQUENCY, e.g., monthly or on delivery of each piece] and are due within [PAYMENT TERM, e.g., 15 days]. A deposit of [DEPOSIT AMOUNT] is required before work begins on engagements above [DEPOSIT THRESHOLD]. Past-due amounts accrue a late charge of [LATE FEE PERCENTAGE] per month or the maximum permitted by law, whichever is less, and the Writer may pause work on new pieces while any invoice is more than [SUSPENSION TRIGGER, e.g., 15 days] overdue. Rates are firm through [RATE LOCK DATE] and may be revised afterward on [RATE CHANGE NOTICE, e.g., 30 days] written notice. Rush turnaround requested by the Client is billed at [RUSH SURCHARGE].

  7. 7. 7. Copyright and Rights Granted

    On receipt of full payment for a piece, the Writer assigns to the Client all right, title, and interest in that piece, including the copyright, and the Client may publish, edit, repurpose, syndicate, and translate it without further permission. Until payment is received, the Writer retains all rights and the Client may not publish or use the draft in any form. Where the Parties intend a license rather than an assignment, the scope is stated here: [LICENSE SCOPE, e.g., first publication rights plus non-exclusive archival rights, with rights reverting to the Writer after a stated period]. Research notes, outlines, interview recordings, and unused drafts remain the property of the Writer unless the Client pays for them separately. The Writer retains the right to reuse general knowledge, skills, and techniques developed while performing the work.

  8. 8. 8. Byline, Ghostwriting, and Portfolio Use

    Attribution for the content is as follows: [ATTRIBUTION, e.g., published under the byline of the Writer; or ghostwritten and published under the name of the Client or a named executive]. Where the work is ghostwritten, the Writer waives any right to be identified as the author of the published piece and will not claim public authorship. The Writer may nevertheless include the work in a private portfolio shared confidentially with prospective clients, and may state generally that the Writer has worked with the Client unless the Client objects in writing. Where the work carries a byline of the Writer, the Client will not materially alter the substance of the piece in a way that changes its meaning while keeping that byline attached, without the consent of the Writer.

  9. 9. 9. Confidentiality and Exclusivity

    The Writer will keep confidential all non-public information received from the Client, including strategy, unreleased products, customer information, pricing, analytics, and the existence and terms of ghostwriting arrangements, will use it only to perform this Agreement, and will protect it with at least reasonable care for [CONFIDENTIALITY PERIOD, e.g., three years] after the engagement ends, and indefinitely for ghostwriting attribution. The Writer may work for other clients, including within the same industry, provided the confidential information of the Client is not used for their benefit and no piece is sold twice. Where the Client requires category exclusivity or a non-compete on named competitors, the scope, period, and additional fee are stated here: [EXCLUSIVITY TERMS].

  10. 10. 10. Term, Termination, and Kill Fee

    This Agreement begins on the Effective Date and continues [TERM DESCRIPTION, e.g., until the agreed deliverables are complete, or on a month-to-month basis]. Either Party may terminate for convenience on [TERMINATION NOTICE, e.g., 14 days] written notice, or immediately for a material breach not cured within [CURE PERIOD, e.g., seven days] after written notice. If the Client cancels a commissioned piece after work has begun but before delivery, a kill fee of [KILL FEE PERCENTAGE] of the agreed fee is payable, and the Writer retains all rights in the unfinished draft. On termination, the Client will pay for all accepted and delivered pieces, and rights transfer only for pieces that have been paid for. Obligations on confidentiality, ghostwriting, ownership, and payment survive termination.

  11. 11. 11. Warranties, Liability, and Indemnification

    The Writer warrants that the content will be original, will be written with professional skill and care, will not knowingly infringe the rights of any third party, and will not be defamatory. The Client warrants that materials, data, claims, and product information it supplies are accurate and lawful. Except as expressly stated, the content is delivered without further warranty, and the Writer does not warrant any traffic, ranking, engagement, or commercial result from publication. Neither Party is liable for indirect, incidental, consequential, or special damages or lost profits, and the total liability of the Writer will not exceed the fees paid for the piece giving rise to the claim. Each Party will defend and indemnify the other against third-party claims arising from breach of its own warranties, and the Client will indemnify the Writer for claims arising from edits made after delivery or from claims the Client instructed the Writer to include.

  12. 12. 12. Governing Law and General Provisions

    This Agreement is governed by the laws of the State of [GOVERNING STATE], without regard to conflict of laws rules, and disputes will be brought in the state or federal courts located in [VENUE COUNTY AND STATE] after the Parties attempt informal resolution for at least [NEGOTIATION PERIOD, e.g., 15 days]. The prevailing Party may recover reasonable attorney fees and costs. This Agreement with any attached brief or rate card is the entire agreement between the Parties and supersedes prior discussions; amendments must be in writing and confirmed by both Parties, and an email that clearly states the change and is acknowledged satisfies that requirement. The Writer may not subcontract writing to another person without written consent. Neither Party may assign this Agreement without consent except to a successor of substantially all of its business, and if any provision is unenforceable the remainder stays in effect.

  13. 13. 13. Signatures

    By signing below, both Parties confirm they have read and agree to this Agreement as of the Effective Date. WRITER: [WRITER NAME]. Signature: ______________________. Printed Name: [WRITER SIGNER NAME]. Date: [DATE]. CLIENT: [CLIENT NAME]. Signature: ______________________. Printed Name: [CLIENT SIGNER NAME]. Title: [TITLE]. Date: [DATE]. This Agreement may be executed in counterparts, and electronic signatures have the same effect as original signatures.

  14. 14. Disclaimer

    This template is provided for general informational purposes only and is not legal advice. Content engagements can involve advertising disclosure rules, defamation and publicity risks, industry-specific claim restrictions, and copyright questions that vary by jurisdiction and subject matter. Review and adapt this document for your own situation, and consult a licensed attorney before using it for regulated content such as health, financial, or legal topics. Use of this template does not create an attorney-client relationship with ScanContract.

Key Clauses Explained

What each important clause does — and what to watch out for before you sign.

Word Count and Brief Standards

Sets the length, format, and briefing requirements for each commissioned piece.

Writers should include a tolerance band and require the brief in advance, because writing to a moving target is how a fixed per-piece rate becomes an hourly loss. Clients should confirm whether keyword research, internal linking, meta descriptions, and CMS publishing are included, since those are often assumed and rarely quoted.

Copyright Transfer on Payment

Assigns the copyright in each piece to the client once that piece is paid for.

Clients should confirm the transfer covers republishing, editing, and syndication, which is what most content programs actually need. Writers should keep the assignment conditioned on payment for that specific piece, so a client who stops paying mid-engagement does not walk away holding rights to unpaid drafts.

Originality and Plagiarism Warranty

Guarantees the work is original, unpublished elsewhere, and not sold to another client.

Clients should ask for a plagiarism report on the first few pieces from any new writer, and should treat resold content as a material breach rather than a misunderstanding. Writers should note that fair quotation with attribution is fine but close paraphrasing of a competitor article is exactly what this clause prohibits.

Generative AI Policy

States whether AI tools may be used, in what role, and who remains responsible for the output.

Clients should write the policy down rather than assume it, and should decide whether tools are acceptable for research and outlining but not for published prose. Writers should agree only to a policy they can actually follow, because responsibility for accuracy and originality stays with them regardless of what produced the first draft.

Revision Rounds and Feedback Lapse

Caps included revisions and makes a piece acceptable and invoiceable if feedback never arrives.

The feedback lapse rule is what protects writers from drafts that sit unreviewed for two months and then come back with wholesale changes. Clients should make sure the window fits their internal editorial cycle, and both sides should agree that changing the topic or angle after delivery is a rewrite rather than a revision.

Byline and Ghostwriting

Determines whose name appears on the published piece and what the writer may say about the work.

Ghostwriters give up public credit and should confirm they can still show the work privately to prospective clients and name the account generally. Clients relying on confidentiality should say so explicitly. Writers keeping a byline should protect against substantive edits made after delivery while their name stays attached.

Kill Fee for Cancelled Commissions

Compensates the writer when a commissioned piece is cancelled after work has started.

Writers should keep rights in the unfinished draft when a kill fee is paid, since partial payment is not a purchase. Clients should confirm the percentage before commissioning and should note that a cancelled piece cannot simply be handed to another writer as a starting point without paying for it.

Client Verification of Claims

Places responsibility for regulated, product, and pricing claims on the client before publication.

Writers should never accept sole responsibility for the accuracy of client product data, medical or financial claims, or legal statements. Clients in regulated industries should route content through their own review process, because a compliant-sounding article written from a brief is not the same as a reviewed one.

Frequently Asked Questions

Who owns content produced by a freelance writer?
The writer owns it by default under United States copyright law, and ownership moves to the client only through a written assignment. This template assigns each piece once that piece is paid for, which lets the client publish, edit, syndicate, and repurpose it freely. If the arrangement is meant to be a license instead, the scope and any reversion date should be spelled out.
Should a content writing contract address AI use?
Yes, and increasingly clients require it. Decide whether tools may be used for research and outlining, for drafting, or not at all, and put the answer in writing. Whatever the policy, the writer stays responsible for originality and factual accuracy, and the contract should require human review of anything published. An unstated policy is where most disagreements about this begin.
What is a fair number of revisions for an article?
One or two consolidated rounds per piece is standard. The definition matters more than the count: one round should be a single document containing feedback from everyone involved, not three separate emails. Feedback that changes the topic, audience, or angle after delivery is a rewrite rather than a revision, and should be billed at a stated rate.
What is the difference between a byline and ghostwriting?
A byline means the piece is published under the name of the writer, which builds their portfolio and reputation. Ghostwriting means the piece is published under the name of the client or an executive, and the writer waives public credit. Ghostwriting usually commands a higher rate for that reason, and the contract should also say what the writer may show privately to prospective clients.
What happens if the client never sends feedback?
Under this template, a piece is deemed accepted and invoiceable once the feedback window passes without written comments, and later revision requests are billed at the revision rate. That rule exists because writers cannot hold capacity and payment open indefinitely for drafts nobody has read, and because feedback given two months late is usually a new brief in disguise.

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