Coaching Agreement Template
A free coaching agreement template for life, business, executive, and career coaches, covering the program container, payment plans, confidentiality limits, and the statement that coaching is not therapy. Download in PDF or Word and fill in the bracketed fields.
Last updated: August 5, 2026
What Is a Coaching Agreement?
A coaching agreement is the written contract between a coach and a client that defines the program being bought: how many sessions, how long each one runs, how often they happen, how long the engagement lasts, and what support exists between calls. It sets the fee and the payment plan, states plainly that results are not guaranteed, and licenses any workbooks or materials the coach provides for personal use only.
The part that does the heaviest lifting is the scope boundary. Coaching is not therapy, counseling, medical treatment, legal advice, or financial advice, and a coaching relationship is not legally privileged the way a conversation with a licensed therapist or attorney is. A written agreement that says so, explains when the coach must refer a client elsewhere, and describes the narrow situations where confidentiality gives way protects the client from a false expectation and protects the coach from a claim that they practiced something they are not licensed to practice.
When to Use This Template
- ✓You are selling a defined coaching container such as a 12-week program or a six-month engagement
- ✓The client is paying in installments and you need the full program fee owed even if attendance stops
- ✓Sessions come with between-session support and you need a stated response time window
- ✓You provide workbooks, frameworks, or recordings that should not be resold or shared
- ✓You need a written statement that coaching is not therapy, medical, legal, or financial advice
- ✓You want a clear referral and termination path if issues surface that sit outside coaching
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Full text of the template. Fields in [BRACKETS] are placeholders you fill in.
Coaching Agreement
1. 1. Parties
This Coaching Agreement (the "Agreement") is entered into on [EFFECTIVE DATE] between [COACH NAME OR BUSINESS], located at [COACH ADDRESS] (the "Coach"), and [CLIENT NAME], located at [CLIENT ADDRESS] (the "Client"). The Coach and the Client are referred to individually as a "Party" and together as the "Parties." Where the Client is a company sponsoring coaching for an individual, the individual being coached is [COACHEE NAME] and the sponsoring company agrees that the confidentiality terms in Section 7 apply to the sessions. Notices are effective when sent to [COACH EMAIL] and [CLIENT EMAIL]. Each person signing below represents that they are authorized to enter into this Agreement.
2. 2. Coaching Program and Container
The Coach will deliver the following coaching program to the Client: [PROGRAM NAME AND DESCRIPTION] (the "Program"). The Program consists of [NUMBER OF SESSIONS] coaching sessions delivered over an engagement period of [ENGAGEMENT LENGTH, e.g., 12 weeks or six months], beginning on [START DATE] and ending on [END DATE]. Included alongside the sessions are [INCLUDED ITEMS, e.g., an intake questionnaire and onboarding call, written session summaries, workbooks and worksheets, assessments, recordings, or access to a group community]. Anything not listed in this section is outside the Program and will be quoted separately. The Program is designed to support the Client in working toward the goals recorded during onboarding, which are: [CLIENT GOALS]. Those goals may be revised by written agreement during the engagement without changing the fee.
3. 3. Session Cadence, Length, and Delivery Method
Sessions run [SESSION LENGTH, e.g., 45, 60, or 90 minutes] and are scheduled [CADENCE, e.g., weekly, every other week, or twice per month] at times agreed in advance through [SCHEDULING METHOD]. Sessions are delivered by [DELIVERY METHOD, e.g., video call, telephone, or in person at a stated location]. The Client is responsible for joining from a private, quiet location with a reliable connection so that the full session time is usable. Sessions begin and end at the scheduled times, and a session does not extend because the Client joins late. Unused sessions do not roll over past the end of the engagement period unless the Coach agrees in writing. If the Coach must move a session, a replacement time will be offered within [COACH RESCHEDULE WINDOW, e.g., 14 days] at no cost to the Client.
4. 4. Between-Session Support and Response Times
Between scheduled sessions, the Client may contact the Coach through [SUPPORT CHANNELS, e.g., email, a messaging application, or voice messages] for brief questions, accountability check-ins, and course corrections. The Coach will respond within [RESPONSE WINDOW, e.g., one business day] during the stated support hours of [SUPPORT HOURS AND DAYS, e.g., Monday through Thursday, 9:00 a.m. to 5:00 p.m. local time]. Messages sent outside those hours are answered on the next business day. Between-session support is limited to [SUPPORT LIMIT, e.g., short written exchanges of a few messages] and is not a substitute for a session, an unlimited advisory service, or a crisis line. Requests that require substantial preparation, document review, or a live conversation will be moved to the next scheduled session or quoted as additional work. The Coach does not provide emergency or after-hours support of any kind.
5. 5. Client Responsibilities and No Guarantee of Results
Coaching is a collaborative process, and the outcome depends primarily on the effort, honesty, decisions, and follow-through of the Client. The Client agrees to attend scheduled sessions, complete agreed actions between sessions, communicate openly about what is and is not working, and give the Coach accurate information. The Client remains solely responsible for every decision made and every action taken during and after the engagement, including decisions about business, career, money, relationships, and health. The Coach makes no representation, warranty, or guarantee of any particular result, income figure, promotion, revenue increase, weight change, relationship outcome, or timeline. Any example, case study, or testimonial shared by the Coach illustrates what one person achieved and is not a promise of what the Client will achieve.
6. 6. Nature of Coaching and Referral Obligation
Coaching is a forward-looking process of inquiry, goal setting, and accountability. Coaching is not therapy, psychotherapy, counseling, psychiatric or psychological treatment, medical advice, diagnosis or treatment of any physical or mental health condition, substance abuse treatment, legal advice, tax advice, accounting, or financial or investment advice, and the Coach is not acting as a licensed therapist, physician, attorney, accountant, or financial adviser unless separately stated and licensed. Coaching does not replace care from any of those professionals, and the Client will not delay or discontinue such care because of coaching. The Client will tell the Coach if the Client is currently under the care of a mental health professional. If issues arise during the engagement that in the reasonable judgment of the Coach fall outside the scope of coaching, the Coach will say so and will refer the Client to an appropriate licensed professional, and may pause or end the engagement under Section 13.
7. 7. Confidentiality and Its Limits
The Coach will treat the content of sessions, written exchanges, assessments, and any personal or business information shared by the Client as confidential, will use it only to deliver the Program, and will not disclose it to any third party without written permission. The Client acknowledges that the coaching relationship is not a legally privileged relationship. Unlike communications with an attorney, physician, or licensed therapist, coaching communications are not protected from disclosure in a legal proceeding, and the Coach may be compelled by subpoena or court order to produce notes or testify. The Coach may also disclose information without permission where the Coach reasonably believes it is necessary to prevent serious harm to the Client or another person, where disclosure is required by law, including any mandatory reporting of suspected abuse of a child or vulnerable adult, or where it is needed to establish a legal claim between the Parties. The Coach may discuss the engagement in anonymized form with a supervisor or mentor coach bound by comparable confidentiality obligations.
8. 8. Rescheduling, Missed Sessions, and Lateness
The Client may reschedule a session at no charge by giving at least [RESCHEDULE NOTICE, e.g., 24 hours] notice before the scheduled start time, subject to availability within the engagement period. A session cancelled with less notice, or missed without notice, is treated as delivered and is deducted from the Program. The Client may reschedule without penalty no more than [RESCHEDULE LIMIT, e.g., two] times during the engagement. If the Client is more than [GRACE PERIOD, e.g., 15 minutes] late without notice, the Coach may treat the session as missed and end the appointment. Sessions cannot be banked, stacked, or transferred to another person, and the engagement period does not extend because sessions went unused. The Coach may grant a written pause of up to [PAUSE LENGTH, e.g., 30 days] for a documented medical emergency, bereavement, or comparable event.
9. 9. Program Fee and Payment Plan
The total fee for the Program is [PROGRAM FEE], payable either in full on signing or under the following payment plan: [NUMBER OF INSTALLMENTS] installments of [INSTALLMENT AMOUNT], charged on [BILLING DAY] of each [BILLING PERIOD] to the payment method on file. The Client authorizes those recurring charges until the full Program fee is paid. The Client acknowledges that the payment plan is a convenience for spreading the cost of one Program and is not a subscription that can be cancelled partway through: the entire Program fee is earned and owed once the engagement begins, whether or not the Client attends every session or completes the Program. A failed or declined payment carries a fee of [RETURNED PAYMENT FEE], and the Coach may suspend sessions and access to materials until the account is current. Amounts more than [DELINQUENCY PERIOD, e.g., 15 days] past due may be referred for collection, and the Client is responsible for reasonable collection costs and attorney fees.
10. 10. Refund Policy
The Program fee is non-refundable once the engagement begins, because the Coach reserves calendar capacity and prepares materials specifically for the Client. If the Client cancels before the first session and within [COOLING OFF PERIOD, e.g., three days] of signing, the Coach will refund all amounts paid less a non-refundable administrative fee of [ADMINISTRATIVE FEE]. After the first session, no refund is due except where the Coach terminates the engagement without cause under Section 13, in which case the Coach will refund the unearned portion of the fee calculated as the number of undelivered sessions multiplied by [PER SESSION VALUE]. Dissatisfaction with results, a change of mind, a change in circumstances, or a decision to stop attending does not create a right to a refund. The Client agrees not to initiate a chargeback for amounts owed under this Agreement without first raising the issue in writing and allowing [DISPUTE PERIOD, e.g., 10 days] to resolve it.
11. 11. Intellectual Property and Materials License
All workbooks, worksheets, frameworks, assessments, slide decks, recordings, videos, templates, and written materials supplied by the Coach (the "Materials") remain the exclusive property of the Coach, including all copyrights and any trademarks in them. The Coach grants the Client a personal, limited, non-exclusive, non-transferable, revocable license to use the Materials for the individual purposes of the Client during and after the engagement. The Client will not copy, resell, publish, distribute, upload to any public or shared platform, use to train any automated system, or teach the Materials to others, and will not use the Materials to create a competing program or curriculum. Where the Client is a company, the license extends only to the named individual being coached unless a broader license is purchased in writing. Any notes, insights, ideas, or plans created by the Client during coaching belong to the Client.
12. 12. Recording, Feedback, and Testimonials
Neither Party may record a coaching session by audio, video, transcription tool, or automated note-taking assistant without the prior express consent of the other Party, given before the recording begins. Where the Coach records a session for the benefit of the Client, the recording is shared only with the Client and is retained for [RECORDING RETENTION PERIOD, e.g., 90 days]. If the Client is dissatisfied at any point, the Client agrees to raise the concern directly with the Coach in writing and to allow [FEEDBACK RESPONSE PERIOD, e.g., 10 business days] for a response and a proposed resolution before escalating it publicly. The Coach may use a testimonial, quotation, first name, photograph, or result shared by the Client in marketing only with separate written consent, which the Client may withdraw at any time by written notice for future use.
13. 13. Termination
Either Party may terminate this Agreement on [TERMINATION NOTICE, e.g., 14 days] written notice. If the Client terminates for any reason other than a material breach by the Coach, the full Program fee remains due under Section 9 and any unpaid installments continue to be charged as scheduled. The Coach may terminate immediately, without further obligation beyond the refund described in Section 10, if the Client is abusive or threatening toward the Coach or others, repeatedly misses sessions, fails to pay, presents needs that in the reasonable judgment of the Coach require licensed clinical care rather than coaching, or asks the Coach to act outside the scope described in Section 6. On termination, access to the Materials, recordings, and any community may be revoked. The obligations on confidentiality, intellectual property, payment, limitation of liability, and indemnity survive termination.
14. 14. Limitation of Liability, Indemnification, and Governing Law
To the fullest extent permitted by law, the total liability of the Coach arising out of or relating to this Agreement will not exceed the total fees actually paid by the Client under it, and neither Party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost business opportunity, or lost data. The Client releases the Coach from any claim arising from decisions the Client made or did not make during or after the engagement. The Client will indemnify and hold harmless the Coach against third-party claims arising from actions taken by the Client on matters discussed in coaching, from any breach of this Agreement by the Client, and from any misuse of the Materials. This Agreement is governed by the laws of the State of [GOVERNING STATE], and any dispute will be resolved first through direct discussion and then through mediation in [MEDIATION LOCATION] before any filing in the courts located in [VENUE COUNTY AND STATE]. This Agreement is the entire agreement between the Parties and may be amended only in a writing signed by both.
15. 15. Signatures
By signing below, each Party confirms that they have read this Agreement, understand that coaching is not therapy, counseling, medical care, legal advice, or financial advice, understand that no specific result is guaranteed, and agree to be bound as of the Effective Date. COACH: [COACH NAME OR BUSINESS]. Signature: ______________________. Printed Name: [COACH SIGNER NAME]. Date: [DATE]. CLIENT: [CLIENT NAME]. Signature: ______________________. Printed Name: [CLIENT PRINTED NAME]. Title (if signing for a company): [TITLE]. Date: [DATE]. This Agreement may be executed in counterparts, and electronic signatures have the same effect as original signatures on a single document.
16. Disclaimer
This template is provided for general informational purposes only and is not legal advice. Coaching is largely unregulated in the United States, but the boundary between coaching and licensed practice such as psychotherapy, counseling, dietetics, legal advice, or investment advice is defined by state law and can be crossed without intending to. Consumer protection rules on installment payments, automatic charges, non-refundable fees, and income or results claims also vary by state and by advertising channel. Review and adapt this document for your own practice, and consult a licensed attorney before using it for a high-value program. Use of this template does not create an attorney-client relationship with ScanContract.
Key Clauses Explained
What each important clause does — and what to watch out for before you sign.
Coaching Program and Container
Defines the number of sessions, the cadence, the engagement length, and everything included alongside the calls.
Clients should count what they are actually buying: twelve sessions over six months is a very different product from twelve weekly sessions, and community access or recordings included in the sales page must appear here to be real. Coaches should list the included items exhaustively, because anything left vague becomes an expectation the client will hold you to at month four.
Coaching Is Not Therapy or Professional Advice
States plainly that the coach is not providing psychotherapy, medical, legal, tax, or financial advice and is not licensed to do so.
Clients who are looking for clinical help should read this as a real limit rather than legal boilerplate, and should keep working with a licensed provider alongside coaching. Coaches should treat it as an operating rule, not a disclaimer: giving specific investment, medical, or clinical guidance can amount to unlicensed practice regardless of what the contract says, and it is usually excluded from professional liability coverage.
Confidentiality and Its Limits
Keeps session content private while disclosing that the relationship is not legally privileged and that some disclosures are mandatory.
Clients frequently assume coaching conversations are protected the way therapy is. They are not, and a subpoena can reach session notes. Share accordingly, especially in a business dispute or divorce context. Coaches should keep this paragraph verbatim, mention it during onboarding rather than burying it, and be clear about what happens when a corporate sponsor is paying the bill.
Payment Plan and Full Program Fee
Spreads the cost over installments while making the whole program fee owed once the engagement starts.
Clients should understand this is the single biggest financial risk in the agreement: stopping attendance does not stop the charges, and quitting in week three still leaves the full amount due. Coaches should say this out loud on the sales call, since an installment plan that behaves like a subscription in the mind of the buyer is exactly what produces chargebacks and complaints.
No Guarantee of Results
Places responsibility for outcomes on the decisions and effort of the client and disclaims any promised result.
Clients should compare this clause against whatever the marketing said, because a contract disclaiming results sitting under a sales page promising a specific income figure is a real inconsistency worth raising before signing. Coaches should keep marketing claims aligned with this clause, since income and outcome claims are the area regulators look at most closely.
Between-Session Support and Response Times
Defines the channels, hours, and response window for contact between scheduled sessions.
Clients should check the response window against how they actually work, and note that no coach here is offering emergency or after-hours support. Coaches should state hours and message limits precisely, because unlimited access sold casually as a bonus turns into unpaid on-call work and is the most common reason a profitable program stops being profitable.
Materials License and No Recording
Licenses workbooks and frameworks for personal use only and blocks recording sessions without consent.
Clients should confirm the license survives the end of the program if they want their workbooks afterward, and that a company paying for coaching cannot quietly extend the license to a whole team. Coaches should note that automated note-taking assistants join calls by default in many organizations, so the consent requirement needs to be raised at the first session, not just written down.
Termination and Refund Policy
Gives each side an exit and defines the narrow circumstances in which money is returned.
Clients should look for whether anything is refundable after the first session, since most coaching agreements say no. Coaches should keep the right to end an engagement that turns out to need clinical care rather than coaching, and should pair it with a proportional refund, because holding the full fee after refusing to continue is the version most likely to be challenged.
Frequently Asked Questions
Is coaching confidential the way therapy is?▾
Can I stop paying if I stop attending sessions?▾
What is the difference between a coach and a therapist?▾
Do I own the recordings and workbooks after the program ends?▾
Should a coaching agreement include a guarantee?▾
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